Refad Real Estate Investment and Development Launches New Strategy Under the Theme of "Elevated Living"

Riyadh, Saudi Arabia – June 2025: Refad Real Estate Investment and Development has announced the launch of its new growth strategy, which focuses on developing integrated communities, mixed-use projects, and real estate logistics solutions. The strategy is built on a comprehensive vision aimed at building smart and sustainable urban environments that support quality of life and stimulate economic and tourism activity, in alignment with the objectives of Saudi Vision 2030.

Through this new direction, Refad seeks to move beyond traditional real estate models and become a developer that offers holistic lifestyle experiences rooted in a deep understanding of the evolving needs of residents. At the core of this transformation is the belief that successful communities are those that prioritise human wellbeing and provide long-term quality of life.

Commenting on the launch, Abdulhadi Al-Qahtani, Managing Director of Refad Real Estate Investment and Development:

“We work beyond developing destination, by focusing on life experiences. Our new strategy reflects our commitment to developing urban destinations that make a real difference in how people live, offering integrated environments that foster interaction, strengthen community ties, and anticipate future needs.”

The strategy involves adopting a distinctive approach to real estate development management, that integrates smart infrastructure with connected services, while maintaining a firm commitment to sustainability. The company strives to achieve a thoughtful balance between advanced urban standards and a human-centred philosophy, empowering communities to grow and thrive in environments that celebrate people and respond to their aspirations.

Khalid Al Mubarak, Chief Development Officer at Refad, said:

Refad’s vision is realized through its ambitious strategy, urban sustainability, and a specialized, integrated team. By developing lifestyle projects across sectors and advanced logistics centers, the company creates modern environments that enhance quality of life and support sustainable development.

Refad’s projects embody its integrated development vision. They go beyond planning aspects to offer urban experiences that elevate lifestyles, combining smart solutions with sustainability principles, and are designed to meet human needs within holistic and ever-evolving environments.

Logistics services represent a core pillar of Refad’s strategy, with integrated logistics zones under development in key cities across the Kingdom and beyond. These hubs

are equipped with smart infrastructure and flexible storage facilities. Refad provides operational solutions that support supply chains and various industrial activities, enhancing sector efficiency and aligning with the goals of Saudi Vision 2030.

In the coming phase, Refad will bring this vision to life through a series of strategic projects including Miraf District, developing a premier business hub in Al Khobar city, as well as enhancing its existing assets to align with its evolving development vision. These developments serve as practical models for applying its new development philosophy. The company also aims to strengthen partnerships across public and private sectors, positioning itself as an active contributor to national urban development.

Refad believes that the future of Saudi cities is not solely based on physical expansion, but on building connected, resilient communities grounded in clear human values. With this perspective, the company is committed to transforming every project into a comprehensive urban experience that elevates quality of life and reflects a spirit of innovation and integration.

About Refad:

Since 2016, Refad Real Estate Investment and Development has been reshaping the urban landscape of Saudi Arabia through sustainable, forward-looking projects. With flagship developments such as Miraf District, Refad combines modern design with strategic locations, setting new standards for quality living and contemporary lifestyles